This time, Apple is pushing not only a new device, but what it says is a new relationship with its customers. By offering for the first time monthly installment payments on direct sales and a new lease option for US customers, Apple is moving to help break the stranglehold of mobile carriers as it launches its new iPhones on Friday. This means the price of the iPhone -- $650 and up -- is no longer hidden in monthly service fees, creating a challenge for the maker of the high-end smartphone.
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[New post] With iPhone launch, Apple eyes better customer connection
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