An ad for paint has birthed a trend of sincere YouTube videos about the beauty of life on Earth. In March, the paint and coatings company Valspar uploaded a carefully constructed tearjerker of a video, in which a group colorblind men and women give testimonials about their disability, before putting on EnChroma glasses — which help them to see certain colors they had never seen before — and looking at, what else, splotches of Valspar paint. The ad's been viewed over 5-million times, bringing a lot of attention to a paint company.
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[New post] A paint ad is inspiring people to film tearjerking videos about seeing color for the first time
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