YouTube is already a big player in live video. YouTube is already a big player in gaming. As of today, Google is promoting the intersection of the two with YouTube Gaming, a dedicated site and separate app that's supposed to directly compete with Twitch's popular streaming platform. In practice, the problem YouTube Gaming needs to solve isn't separating video games from Carly Rae Jepsen (who has a small but respectable place in its search results, thanks to a Just Dance 4 track and some Minecraft parody songs.) It's separating the different kinds of gaming content that's easily available on YouTube.
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[New post] YouTube Gaming is a great reminder of everything YouTube already does
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